About the Episode
This week’s guest is Daniel Priestley. He is an entrepreneur, best-selling author, and international speaker. He has built successful multi-million-dollar businesses in Australia, the UK, and Singapore. He is also the co-founder of Dent Global, one of the world’s top business accelerators for entrepreneurs and leaders to stand out and scale.
In today’s episode, we are going to talk about Daniel’s book “Oversubscribed: How to Get People Lining Up to Do Business with You”, and his proven real-world methods that will help you drive demand for your service and increase your business.
We explore the idea of getting signaled interest before making sales. We look at examples like Elon Musk’s pre-order system for the cybertruck and how collecting signals from the market can lead to funding and eventually sales. We discuss how coaches can use signal collection to determine the number of clients they can take on and avoid having to haggle for sales.
Daniel provides insight into oversubscription in business models, coaching ecosystems, and the importance of delivering delight. We also learn about the role of connection in reducing competition and how being a key person of influence with a positive online presence can lead to life-changing deals. Tune in to the episode to learn more.
Topics Discussed
Increasing value [8.00] Starting the conversation, Daniel shares how, in general, an oversubscribed business can use boundaries to increase value and overall revenue.
Signaled interest [17.12] Getting signaled interest before selling is key. By getting signals first, businesses can raise funds and ultimately make sales effectively.
Demand and supply tension [21.30] Daniel defines demand and supply tension and explains why businesses are building their demand and supply tension.
Connection [28.11] If there's a high degree of connection, there’s no competition. If there is a low degree of competition, there is competition.
Building rare [38.20] We talk about the beauty of building something rare instead of in-demand jobs.
With or without you [50.04] Daniel defines with or without you energy and the beauty of being genuine.
Ecosystems [01.05.09] Daniel shares what a high-performing ecosystem looks like and how individuals, solopreneurs, entrepreneurs, or companies tear it apart.
Sharing ideas [01.09:42] Ideas are not valuable, implementation and transformation are. People should share ideas freely and charge for the implementation and transformation. Becoming a spotlight is better than chasing the spotlight.
Google Search [01.14.14] A Google search can make or break a potential deal or partnership; positive search results can lead to great opportunities, while negative or nonexistent results can result in missed chances.
