About the Episode
Did you ever wonder why your brand does not have any sales and why it keeps happening? Maybe the customers don’t know your brand, or basically, they do not trust you. If you are interested in finding out how to drive sales for your brand, then this episode is just for you. Our guest today is Jeremy Miller, Strategy Consultant and Founder of Sticky Branding and the author of ‘’ Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand’’. Throughout the episode, we dive into why the sticky brand is important to brand owners, shared experience, simple clarity, service your customers brilliantly, being brilliant at the basics, creating a visual identity, and more.
Starting the conversation, Jeremy dives into the importance of sticky branding, saying that it bears the principles which drive sales in business, and it helps to draw the customer’s attention and trust in the product. Among the many principles which the book Sticky Branding holds, simple clarity is the very first one. ‘’You are, you do, and you serve’’ are the three building blocks of having simple clarity in your brand.
Being brilliant at the basics is important. Jeremy dives deep into how important it is to know the basics of what you are doing. It doesn’t matter if you have a great marketing strategy or not. What matters is the service that you offer to your customers. If the service is not up to the standards of your customers, then having perfect marketing does not count.
If you have a website for your business, it’s the best place to see that the world out there is constantly changing and your website is almost out of date. You should update the visual elements of your brand every 3 to 4 years. Creating a visual experience that is modern and speaks to the expectations of the customers makes your brand fit to compete with the other brand out there. Making your brand remarkable by giving the best service to your customers is a choice that you have to make. If you made that choice, you would be able to put all the pieces together and make a wonderful brand on your own, says Jeremy wrapping up the conversation.