About the Episode
Every start-up and entrepreneur faces the challenge of reaching and attracting clients. However, content marketing comes in handy when surviving and thriving in the industry without pitching the goods. Hence, developing an online content platform that draws new clients is critical to business success. First, however, it is vital to understand how to position yourself as an informational leader in your niche and create well-liked content produced by traditional media companies. Today, our guest is someone who coined the term “content marketing” way back in 2001. It has since grown to become the fastest growing industry in the internet marketing industry. Joe Pulizzi, the author of ‘Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,’ joins us today to share his wisdom on content creation and content marketing.
Content Inc. has been a top direct marketing bestseller since September 2015. Through this book, Joe introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. In addition, this book suggests a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything.
Other than being an author, Joe is a successful entrepreneur, speaker, and podcast host. Over his career, Joe has spoken at over 400 sites in 16 countries to promote content marketing. From Fortune Magazine’s Leadership Summit to SXSW to NAMM to Nestle to DuPont to SAP to HP and Dell, he has given keynote talks at various high-profile events and organizations.
Starting the conversation, Joe states how his two children and his desire to help people motivate him right now in his life. Joe started his career in publishing, and then he found out something called content marketing. Although Joe shifted his writings to mysteries and thrillers later, he is back as a content creator, focusing on a whole new business. In his words, these days, he is going down the rabbit hole.
In 2007, Joe left a six-figure job as an executive to start his own business. He has founded several companies, including the Content Marketing Institute (CMI). It is the top content marketing educational resource for enterprise brands, which Inc. magazine named the fastest growing business media company in 2014 and 2015. Moreover, Joe is the founder of The Tilt, an email newsletter. Through this, he aims to assist lonely content creators in turning their business into a content empire.
The Content Council named Joe as the winner of the 2014 John Caldwell Lifetime Achievement Award. In addition, fortune Magazine named Joe’s third book, Epic Content Marketing, one of the “Five Must Read Business Books of the Year” in 2013. Killing Marketing, his most recent book, was released in September of this year.