About the Episode

Today, we have Ross Simmonds on the podcast.  Ross is an entrepreneur and marketing strategist, and is the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands in the worlds.  Foundations has worked with brands like Canva, Jobber, Enboarder and more.

Ross joined us today to discuss his book, Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too.

In this episode, Ross emphasizes the importance of intentional and supportive relationships, with a focus on resilience, community engagement, and effective content distribution across multiple platforms. 

Ross shares insights on repurposing content, leveraging social media metrics, and the significance of building genuine connections to attract success.  We explore the challenges of creating content, managing backlash on social media, and practical advice for dealing with criticism. 

Tune in for strategies to level up your social media game.