About the Episode

Today’s guest is Nir Eyal, an investor, keynote speaker, and author. He writes, gives advice, and teaches about how business, technology, and psychology all work together. He has been a lecturer in marketing at both the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford in the past. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. He joined us today to talk about his book, ‘Indistractable: How to Control Your Attention and Choose Your Life.’

Nir delves into the psychology behind distraction, emphasizing techniques to break free from the pull of urgent and easy tasks and identify the emotions driving these distractions. He shares insights on managing email effectively, making time for family and friends, and transitioning from a to-do list mentality to a time-boxing mentality. 

We also discuss mastering internal triggers, the concept of ego depletion, and the importance of mindset and self-perception. With practical advice and thought-provoking insights, this episode is a deep dive into understanding and overcoming distractions to achieve true focus and productivity.